AWS Messaging & Targeting Blog

Category: Messaging

Reaching your global players – message on a single, scalable communication hub

Introduction AWS provides solutions to address industry challenges, enabling customers to address the risk of potentially significant financial and reputational damage. This blog discusses how customers that have adopted Amazon Pinpoint have been able to deliver time-sensitive messages reliably and securely. Specifically, it can mitigate the risk associated with reaching players who have voluntarily self-excluded […]

Understanding Google Postmaster Tools (spam complaints) for Amazon SES email senders

Introduction Amazon Simple Email Service (SES) includes a robust set of built-in tools, such as the Virtual Deliverability Manager (VDM), to help senders ensure optimal email deliverability. Additionally, deliverability data from email service providers like Postmaster Tools by Google can provide invaluable insights for all sending domain owners, including those using SES for bulk or […]

Archiving and sending to final SMTP server

In today’s digital landscape, where email communication plays a vital role in business operations, Keeping your email archive secure, compliant, and retrievable is crucial for any business. However, managing the large volume of email data can lead to operational difficulties, including regulatory compliance, maintaining an audit trail, and preventing data loss. That’s where Amazon Simple […]

How to use SES Mail Manager SMTP Relay action to deliver inbound email to Google Workspace and Microsoft 365

Introduction Customers often ask us if the Amazon Simple Email Service (SES) inbound capabilities they use with applications hosted on AWS infrastructure can also be used to process and automate employee email hosted on public services like Google Workspace and Microsoft 365. The answer has typically been “yes, but with some limitations”, as until now, […]

Email Archiving with Mail Manager: Why To Archive In Transit vs At The Mailbox

When designing Amazon Simple Email Service’s (SES) Mail Manager, we often heard from customers about the “PST-file problem” inherent with user-side mailbox-based archiving. This occurs when, for a variety of reasons, end users decide to archive their emails to local PST files or other local storage. These PST files are fragile and easily corrupted. Furthermore, […]

How Amazon SES Mail Manager Elevates Email Security and Efficiency

In today’s digital landscape, efficient and secure email management is essential for businesses facing the complexities of cyber threats and regulatory compliance. Companies are seeking ways to safeguard against unauthorized access and apply audit rules, while maintaining operational efficiency. Amazon SES Mail Manager is designed to meet these challenges, offering a suite of features that […]

Lower Your Risk of SMS Fraud with Country Level Blocking and Amazon Pinpoint

As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]

Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

How to enable one-click unsubscribe email with Amazon Pinpoint

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

SES MailManager high level architecture

Mail Manager – Amazon SES introduces new email routing and archiving features

Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]