AWS Messaging & Targeting Blog

Category: Messaging

How to implement multi-tenancy with Amazon Pinpoint

Navigating Multi-Tenancy in Amazon Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]

DMARC flow

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]

How to secure your email account and improve email sender reputation

How to secure your email account and improve email sender reputation Introduction Amazon Simple Email Service (Amazon SES) is a cost-effective, flexible, and scalable email service that enables customers to send email from within any application. You can send email using the SES SMTP interface or via HTTP requests to the SES API. All requests […]

Deploy Amazon QuickSight dashboard for Amazon Pinpoint engagement events.

Abstract Business intelligence (BI) dashboards provide a graphical representation of metrics and key performance indicators (KPIs) to monitor the health of your business. By leveraging BI dashboards to analyze the performance of your customer communications, you gain valuable insights into how they are engaging with your messages and can make data-driven decisions to improve your […]

Amazon SES

Migrating to a cloud ESP: How to onboard to Amazon SES

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]

Amazon Simple Email Service adds email delivery features to revised free tier

On August 1st, 2023, Amazon Simple Email Service (SES) will launch a revised, more flexible free tier that allows AWS customers to try more SES features without commitment or cost. SES customers will be able to send or receive up to 3,000 messages each month for a year after they begin using SES, free of […]

Architecture diagram of the solution: new templates in Amazon SES are created by a Lambda function accessed through API Gateway. THe Lambda function reads and writes HTML from S3 and reads and writes metadata from DynamoDB.

How quirion created nested email templates using Amazon Simple Email Service (SES)

This is part two of the two-part guest series on extending Simple Email Services with advanced functionality. Find part one here. quirion, founded in 2013, is an award-winning German robo-advisor with more than 1 billion Euro under management. At quirion, we send out five thousand emails a day to more than 60,000 customers. Managing many […]

How quirion sends attachments using email templates with Amazon Simple Email Service (SES)

This is part one of the two-part guest series on extending Simple Email Services with advanced functionality. Find part two here. Update: The TestRenderEmailTemplate API used to send emails with attachments has a limit of 1 operation per second. If your expected peak traffic is higher than this, the solution demonstrated in this case study may […]

GenAIMarketingSolutionArchitecture

Building Generative AI into Marketing Strategies: A Primer

*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]