AWS Messaging & Targeting Blog
Category: Messaging
Lower Your Risk of SMS Fraud with Country Level Blocking and Amazon Pinpoint
As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]
Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring
This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]
How to enable one-click unsubscribe email with Amazon Pinpoint
Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]
Mail Manager – Amazon SES introduces new email routing and archiving features
Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]
The Four Pillars of Managing Email Reputation
Introduction A sender’s domain and IP reputation strongly indicate email deliverability success. Maintaining a high reputation ensures optimal recipient inboxing. This blog outlines how Amazon SES protects its network reputation to help customers deliver high-quality email consistently. Understanding sender reputation nuances across diverse mailbox providers can be challenging, making issue identification and root cause analysis […]
How to Send MMS Using AWS End User Messaging
Note: AWS End User Messaging is the new name for Amazon Pinpoint. Learn more about MMS with AWS End User Messaging here. In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share information, express ourselves, and stay connected. […]
Serverless IoT email capture, attachment processing, and distribution
Many customers need to automate email notifications to a broad and diverse set of email recipients, sometimes from a sensor network with a variety of monitoring capabilities. Many sensor monitoring software products include an SMTP client to achieve this goal. However, managing email server infrastructure requires specialty expertise and operating an email server comes with […]
How to Implement Self-Managed Opt-Outs for SMS with Amazon Pinpoint
Amazon Pinpoint offers marketers and developers the ability to send SMS to over 240 countries and/or regions around the world; giving users the global reach, scalability, cost effective pricing, and high deliverability that is required to build a successful SMS program. SMS is a flexible communication channel that facilitates different business requirements, including One-Time Password […]
An Introduction to Amazon WorkMail Audit Logging
Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Amazon WorkMail’s new audit logging capability equips email system administrators with powerful visibility into mailbox activities and system events across their organization. As […]
How to Send SMS Using a Sender ID with Amazon Pinpoint
Amazon Pinpoint enables you to send text messages (SMS) to recipients in over 240 regions and countries around the world. Pinpoint supports all types of origination identities including long codes, 10DLC (US only), toll-free (US only), short codes, and sender IDs. NOTE: Certain subtypes of Origination Identities (OIDs), such as Free to End User (FTEU) […]