AWS Messaging & Targeting Blog

Category: Artificial Intelligence

Building a generative AI marketing portal on AWS

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

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Building Generative AI into Marketing Strategies: A Primer

*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]

AWS architecture AI/ML Email SMS

Build AI and ML into SMS for customer engagement

Create more engaging customer experiences with AI / ML-powered SMS communication Today’s customer expects the ability to engage with businesses through various communication channels like email, SMS, Push notifications, and in-app notifications when they have a question or need a problem resolved. SMS is one of the fastest growing communication channels, and we’ve seen that […]

Target your customers with ML based on their interest in a product or product attribute.

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

Architecture showing how to forward emails by content using Amazon SES

Forwarding emails automatically based on content with Amazon Simple Email Service

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]

Creating a Seamless Handoff Between Amazon Pinpoint and Amazon Connect

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team. Time to read 5 minutes Learning level Intermediate (200) Services used Amazon Pinpoint, Amazon SNS, AWS Lambda, Amazon Lex, Amazon Connect Your customers deserve to have helpful communications with your brand, regardless of the channel that you use […]

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

Create an SMS Chatbot with Amazon Pinpoint and Lex

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team, and by Gopinath Srinivasan, an AWS Enterprise Solution Architect. A major advantage of using Amazon Pinpoint for your customer engagement workflows is its ability to tightly integrate with other AWS services. These integrations make it possible to engage […]