AWS Messaging & Targeting Blog

Category: Artificial Intelligence

Architecture showing how to forward emails by content using Amazon SES

Forwarding emails automatically based on content with Amazon Simple Email Service

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]

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Amazon Personalize optimizer using Amazon Pinpoint events

Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, Senior Pinpoint PM. This is the second of two posts in our series on personalization with Amazon Pinpoint. Today’s customer expects a high level of personalization in order to continue engaging with an enterprise.  Rather than a generalized marketing campaign, […]

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Creating a Seamless Handoff Between Amazon Pinpoint and Amazon Connect

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team. Time to read 5 minutes Learning level Intermediate (200) Services used Amazon Pinpoint, Amazon SNS, AWS Lambda, Amazon Lex, Amazon Connect Your customers deserve to have helpful communications with your brand, regardless of the channel that you use […]

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

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Create an SMS Chatbot with Amazon Pinpoint and Lex

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team, and by Gopinath Srinivasan, an AWS Enterprise Solution Architect. A major advantage of using Amazon Pinpoint for your customer engagement workflows is its ability to tightly integrate with other AWS services. These integrations make it possible to engage […]

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