AWS Messaging & Targeting Blog

Category: Compute

How to Automatically Prevent Email Throttling when Reaching Concurrency Limit

Introduction Many users of Amazon Simple Email Service (Amazon SES) send large email campaigns that target tens of thousands of recipients. Regulating the flow of Amazon SES requests can prevent throttling due to exceeding the AWS service limit on the account. Amazon SES service quotas include a soft limit on the number of emails sent […]

Tracking email engagement with AWS Analytics services

Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, and clicks. Managing your reputation as a sender and understanding user engagement have never been more important and play a crucial role in […]

Replace traditional email mailbox polling with real-time reads using Amazon SES and Lambda

Integrating emails into an automated workflow for automated processing can be challenging. Traditionally, applications have had to use the POP protocol to connect to mail servers and poll for emails to arrive in a mailbox and then process the messages inline and perform actions on the message. This can be an inefficient mechanism and prone […]

Architecture showing how to forward emails by content using Amazon SES

Forwarding emails automatically based on content with Amazon Simple Email Service

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]

Create a serverless feedback collector application using Amazon Pinpoint’s two-way SMS functionality

Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]

Updating opt-in status for Amazon Pinpoint channels

In many real-world scenarios, customers are using home-grown or 3rd party systems to manage their campaign related information. This includes user preferences, segmentation, targeting, interactions, and more. To create customer-centric engagement experiences with such existing systems, migrating or integrating into Amazon Pinpoint is needed. Luckily, many AWS services and mechanisms can help to streamline this […]

Creating a Seamless Handoff Between Amazon Pinpoint and Amazon Connect

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team. Time to read 5 minutes Learning level Intermediate (200) Services used Amazon Pinpoint, Amazon SNS, AWS Lambda, Amazon Lex, Amazon Connect Your customers deserve to have helpful communications with your brand, regardless of the channel that you use […]