AWS Messaging & Targeting Blog

Category: AWS Glue

Analyzing Amazon SES event data with AWS Analytics Services

In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]