AWS Messaging & Targeting Blog

Category: Amazon QuickSight

Orchestrating and Monitoring Multichannel Messaging with Amazon Pinpoint

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

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Analyze and improve email campaigns with Amazon Simple Email Service and Amazon QuickSight

Email is a popular channel for applications, used in both marketing campaigns and other outbound customer communications. The challenge with email is that it can become increasingly complex to manage for companies that must send large quantities of messages per month. This complexity is especially true when companies need to measure detailed email engagement metrics […]

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Creating custom Pinpoint dashboards using Amazon QuickSight, part 2

Note: This post was written by Manan Nayar and Aprajita Arora, Software Development Engineers on the AWS Digital User Engagement team. In our previous post, we discussed the process of visualizing specific, pre-aggregated Amazon Pinpoint metrics—such as delivery rate or open rate—using the Amazon Pinpoint Metrics APIs. In that example, we showed how to create […]

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