AWS Messaging & Targeting Blog

Announcing the Reputation Dashboard

by Brent Meyer | on | Permalink | Comments |  Share

The Amazon SES team is pleased to announce the addition of a reputation dashboard to the Amazon SES console. This new feature helps you track issues that could impact the sender reputation of your Amazon SES account. What information does the reputation dashboard provide? Amazon SES users must maintain bounce and complaint rates below a […]

Read More

Announcing Dedicated IP Pools

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities. Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address […]

Read More

Open and Click Tracking Have Arrived

We’re pleased to announce the addition of open and click tracking metrics to Amazon SES. These metrics will help you measure the effectiveness of the email campaigns you send using Amazon SES. We’re also adding the ability to publish email sending metrics to Amazon Simple Notification Service (Amazon SNS) using event publishing. This feature gives […]

Read More

Guest post: How EmailOctopus built an email marketing platform using Amazon SES

by Brent Meyer | on | Permalink | Comments |  Share

The following guest post was written by Tom Evans, COO of EmailOctopus. Our product, EmailOctopus, grew from a personal need. We were working on another business venture, and as our email subscriber base grew, the costs of using the larger email service providers became prohibitively expensive for an early-stage startup. At this point we were […]

Read More

Creating a Daily Dashboard to Track Bounces and Complaints

by Rubem De Lima Savordelli | on | in How-To | Permalink | Comments |  Share

(Edited July 11, 2017)—We added a link to a CloudFormation stack in the “Building a Daily Dashboard” section. You can use the CloudFormation stack to create the daily dashboard in a few simple steps. Bounce and complaint rates can have a negative impact on your sender reputation, and a bad sender reputation makes it less likely […]

Read More

Amazon SES Can Now Automatically Warm Up Your Dedicated IP Addresses

by Cristian Smochina | on | Permalink | Comments |  Share

Edited November, 2017: Since this article was published, we have made some changes that impact the dedicated IP address feature. The article suggests that you can send up to 50,000 emails from an IP address per day. This limitation has since been removed. Your actual sending limit is determined by your use case and your […]

Read More

Amazon SES Now Offers Dedicated IP Addresses

by Cristian Smochina | on | Permalink | Comments |  Share

Edited September, 2017: Since this article was published, we have made several changes that impact the dedicated IP address feature: This post states that the only way to use both dedicated IP addresses and shared IP addresses is to create two separate AWS accounts. This statement is no longer true; you can now use dedicated […]

Read More

Introducing Sending Metrics

by Victor Galis | on | Permalink | Comments |  Share

The SES team is pleased to announce sending metrics. You will now be able to segment your sending statistics and publish them to CloudWatch or Kinesis Firehose. We want to help you improve your deliverability, and this new feature makes it easier to pinpoint problems hidden by aggregate account-level statistics. Why use sending metrics? With […]

Read More

Do Your Recipients Know Who You Are?

by Samuel Minter | on | Permalink | Comments |  Share

When you send an email for your organization, you want your recipients to read it. For that to happen, your email needs to be delivered, and your recipients need to identify the mail as valuable and worth reading. Of course, you need to provide valuable content in the email itself, but there is more to […]

Read More

Amazon SES Now Includes Original Message Headers in Notifications

by Cristian Flocea | on | Permalink | Comments |  Share

The Amazon SES team is pleased to announce the addition of original email headers to the bounce, complaint, and delivery notifications SES provides through Amazon SNS. We strive to make your email-sending process easier, and today we’re taking another step in that direction. Increasing your visibility into the feedback you receive from SES has always […]

Read More