AWS Messaging & Targeting Blog

Introducing Email Templates and Bulk Sending

(Edited April 27, 2018)—Added a recommendation to set up publishing of Rendering Failure events. (Edited October 11, 2017)—Corrected the structure of the template JSON file and the maximum template file size. The Amazon SES team is excited to announce our latest update, which includes two related features that help you send personalized emails to large […]

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Announcing the Reputation Dashboard

The Amazon SES team is pleased to announce the addition of a reputation dashboard to the Amazon SES console. This new feature helps you track issues that could impact the sender reputation of your Amazon SES account. What information does the reputation dashboard provide? Amazon SES users must maintain bounce and complaint rates below a […]

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Announcing Dedicated IP Pools

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities. Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address […]

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Open and Click Tracking Have Arrived

We’re pleased to announce the addition of open and click tracking metrics to Amazon SES. These metrics will help you measure the effectiveness of the email campaigns you send using Amazon SES. We’re also adding the ability to publish email sending metrics to Amazon Simple Notification Service (Amazon SNS) using event publishing. This feature gives […]

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Guest post: How EmailOctopus built an email marketing platform using Amazon SES

The following guest post was written by Tom Evans, COO of EmailOctopus. Our product, EmailOctopus, grew from a personal need. We were working on another business venture, and as our email subscriber base grew, the costs of using the larger email service providers became prohibitively expensive for an early-stage startup. At this point we were […]

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Creating a Daily Dashboard to Track Bounces and Complaints

(Edited July 11, 2017)—We added a link to a CloudFormation stack in the “Building a Daily Dashboard” section. You can use the CloudFormation stack to create the daily dashboard in a few simple steps. Bounce and complaint rates can have a negative impact on your sender reputation, and a bad sender reputation makes it less likely […]

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Amazon SES Now Offers Dedicated IP Addresses

Edited September, 2017: Since this article was published, we have made several changes that impact the dedicated IP address feature: This post states that the only way to use both dedicated IP addresses and shared IP addresses is to create two separate AWS accounts. This statement is no longer true; you can now use dedicated […]

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Introducing Sending Metrics

The SES team is pleased to announce sending metrics. You will now be able to segment your sending statistics and publish them to CloudWatch or Kinesis Firehose. We want to help you improve your deliverability, and this new feature makes it easier to pinpoint problems hidden by aggregate account-level statistics. Why use sending metrics? With […]

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Do Your Recipients Know Who You Are?

When you send an email for your organization, you want your recipients to read it. For that to happen, your email needs to be delivered, and your recipients need to identify the mail as valuable and worth reading. Of course, you need to provide valuable content in the email itself, but there is more to […]

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