AWS Messaging & Targeting Blog

Protect your Reputation with Email Pausing and Configuration Set Reputation Metrics

In August, we launched the reputation dashboard, which helps you track important metrics that could impact your ability to send emails. By monitoring the metrics in this dashboard, you can protect your sender reputation, which can increase the likelihood that the emails you send will reach your customers’ inboxes. Today, we’re launching two features that […]

Read More

Amazon SES Now Supports DMARC Validation and Reporting for Incoming Email

Amazon SES now adds DMARC verdicts to incoming emails, and publishes aggregate DMARC reports to domain owners. These two new features will help combat email spoofing and phishing, making the email ecosystem a safer and more secure place. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. The DMARC standard was designed […]

Read More

Introducing Email Templates and Bulk Sending

(Edited April 27, 2018)—Added a recommendation to set up publishing of Rendering Failure events. (Edited October 11, 2017)—Corrected the structure of the template JSON file and the maximum template file size. The Amazon SES team is excited to announce our latest update, which includes two related features that help you send personalized emails to large […]

Read More

Announcing the Reputation Dashboard

The Amazon SES team is pleased to announce the addition of a reputation dashboard to the Amazon SES console. This new feature helps you track issues that could impact the sender reputation of your Amazon SES account. What information does the reputation dashboard provide? Amazon SES users must maintain bounce and complaint rates below a […]

Read More

Announcing Dedicated IP Pools

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities. Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address […]

Read More

Open and Click Tracking Have Arrived

We’re pleased to announce the addition of open and click tracking metrics to Amazon SES. These metrics will help you measure the effectiveness of the email campaigns you send using Amazon SES. We’re also adding the ability to publish email sending metrics to Amazon Simple Notification Service (Amazon SNS) using event publishing. This feature gives […]

Read More

Guest post: How EmailOctopus built an email marketing platform using Amazon SES

The following guest post was written by Tom Evans, COO of EmailOctopus. Our product, EmailOctopus, grew from a personal need. We were working on another business venture, and as our email subscriber base grew, the costs of using the larger email service providers became prohibitively expensive for an early-stage startup. At this point we were […]

Read More

Creating a Daily Dashboard to Track Bounces and Complaints

(Edited August 22, 2018)—The report generated by this solution now includes SourceIp and FromAddress fields. It also includes an Export to Excel function. We updated the screenshot below to show the new interface. (Edited July 11, 2017)—We added a link to a CloudFormation stack in the “Building a Daily Dashboard” section. You can use the […]

Read More

Amazon SES Now Offers Dedicated IP Addresses

Edited September, 2017: Since this article was published, we have made several changes that impact the dedicated IP address feature: This post states that the only way to use both dedicated IP addresses and shared IP addresses is to create two separate AWS accounts. This statement is no longer true; you can now use dedicated […]

Read More