AWS Partner Network (APN) Blog

Category: Launch

Revolutionize Your Business with AWS Generative AI Competency Partners

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.

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Announcing Enhanced Capabilities for AWS Partner-Led Support

Customers implementing sophisticated solutions based on AWS technologies often seek out qualified partners who bring their industry expertise to the table and help accelerate a return on investment (ROI) that achieves business outcomes faster. Partner-Led Support offers AWS Partners the opportunity to expand their sources of recurring revenue by complementing and supplementing AWS capabilities in delivering technical support to customers.

Drive Innovation and Growth for SMBs with AWS Small and Medium Business Competency Partners

In today’s fast-paced world, small and medium businesses (SMBs) are leveraging the power of the cloud to drive innovation, reach new customers, develop new revenue streams, and increase productivity. To support this journey, the AWS Small and Medium Business Competency helps customers find partner solutions that support the diverse and evolving needs of their business. SMB Competency Partners offer a wide range of solutions, including migration and modernization, security, data storage, AI/ML, and more.

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New AWS Partner Program Launches and Updates Announced at re:Invent 2023

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

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Announcing the Regional 2023 AWS Partners of the Year for Europe, Middle East, and Africa

We are excited to announce our regional 2023 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s partner award winners can be proud of the contributions they have made to empower organizations to make data-driven decisions and save costs whilst also achieving certifications to better meet customers’ evolving needs. Working side by side with AWS Partners, we are stronger when supporting customers together and look forward to strengthening our partnerships in 2024.

More Value, Greater Profitability: 10 Enhancements to the AWS Partner Experience

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

Improve the Resilience Posture of Your Workloads with AWS Resilience Competency Partners

Organizations today face a number of resilience challenges—from data and state failures to downtime caused by code deployment issues or unexpected events—with high expectations from customers to be ‘always on, always available’. That’s why we’re excited to announce the AWS Resilience Competency, which helps AWS customers improve the availability and resilience of critical workloads in the cloud.

Achieve Faster Growth and Scale with AWS Built-in Competency Partner Solutions

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, AWS built-in partner solutions are designed to automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale, all while increasing security posture by leveraging cloud foundational domains.

Access Affordable Policies with New Security Posture Assessment from AWS Cyber Insurance Competency Partners

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.