AWS Partner Network (APN) Blog

Category: Launch

Announcing 2024 AWS Partner Award Nominations

The 2024 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 9, 2024.

New Programs, Benefits, and Tools: Empowering AWS Partners for Greater Profitability

Learn about the new programs, benefits, tools, and partner experience enhancements to help you secure more wins, land bigger deals, and accelerate your success. From expediting migrations, enhancing managed services, driving business-focused solutions, and expanding reseller assistance, to new levers that drive demand generation and business productivity with AWS Partner Central and AWS Marketplace, and more.

New Analytics and Insights Dashboard Features in AWS Partner Central

Learn about the new features and tabs in the Analytics and Insights Dashboard to give you more visibility and deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.

MAP title card

New MAP Incentives to Accelerate Migration and Modernization

We’re excited to announce updates to the AWS Migration Acceleration Program (MAP) incentives that further enable AWS Partners to support customer migrations to the cloud faster and at scale. Since its inception in 2016, MAP has supported thousands of customers on their journey to AWS, and these enhancements respond directly to partner feedback for more resources to better support cloud migration and modernization efforts.

Business Outcomes Xcelerator Program: Empowering Partners to Co-innovate and Accelerate Growth

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

Announcing New Benefits for Managed Services Providers

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.


Access the AWS Cloud Adoption Framework Workshop Delivery Guide in the AWS Prescriptive Guidance Library

The AWS Cloud Adoption Framework (AWS CAF) workshop delivery guide is available in the AWS Prescriptive Guidance library and offers step-by-step guidance for AWS Partners to run their own workshops with customers. It’s the same guidance we provide internally to AWS staff, providing both sales and delivery kits along with prescriptive guidance that is our gold standard for delivering AWS CAF workshops to help customers in their cloud transformation journey.

Unlocking the Power of SaaS: Explore the New SaaS on AWS Content Hub for Best Practices and Resources

The new SaaS on AWS hub is a dynamic platform that serves as your one-stop destination for navigating the intricate landscape of building, launching, and managing SaaS applications on AWS. As you embark on your SaaS cloud journey, you’ll encounter a myriad of challenges, from crafting scalable architectures to fine-tuning performance and enhancing customer retention. SaaS on AWS is designed to accompany you through every step of this transformative process.

Revolutionize Your Business with AWS Generative AI Competency Partners

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.


Announcing Enhanced Capabilities for AWS Partner-Led Support

Customers implementing sophisticated solutions based on AWS technologies often seek out qualified partners who bring their industry expertise to the table and help accelerate a return on investment (ROI) that achieves business outcomes faster. Partner-Led Support offers AWS Partners the opportunity to expand their sources of recurring revenue by complementing and supplementing AWS capabilities in delivering technical support to customers.