Category: AWS Summit New York

New agentic capabilities in AWS Partner Central support you at every stage of your selling journey—from identifying the right leads to getting real-time insights and support on every deal you share with AWS. Learn how to build a stronger pipeline, accelerate deal progression, and get real-time qualification on every opportunity.

We’re expanding agentic capabilities in AWS Partner Central that get you ready to sell in days—from automated profile setup and AWS Marketplace listing creation to streamlined Foundational Technical Review validation. Now you can now unlock badging, benefits, and funding faster.

We’re announcing the Amazon Connect Customer Competency, helping customers find validated Partners who can migrate legacy contact centers and build AI-powered customer experiences on Amazon Connect. Benefits include $50K in Marketing Development Funds, AWS Migration Acceleration Program funding, and dedicated co-selling support to accelerate customer transformations.

Customers are shifting toward outcome-based engagements—and they’re willing to pay a premium for Partners who can prove results. We’re introducing the Business Value Realization (BVR) motion, which provides Services Partners with funding, enablement resources, and specialized support to lead post-sales customer success.

AWS Marketplace announces AI Agents and Tools, offering hundreds of agent solutions including pre-built agents, agent tools, and professional services to help enterprises adopt and govern autonomous systems. Partners can now leverage new API-based and container-based delivery methods to package and scale their AI agent solutions directly to AWS customers.

At the 2025 Amazon Nova Partner Demo Competition, AWS Partners showcased innovative solutions using Amazon Nova foundation models to address customer challenges across industries. The competition highlighted Partners’ focus on Healthcare & Life Sciences and Financial Services sectors, leveraging Nova’s advanced AI capabilities.