Category: Launch

We’re expanding the AWS Resilience Competency to include Software Partners, which offers customers specialized solutions to enhance operational resilience and system reliability for critical workloads in the cloud.

AWS Partner Central is now available in the AWS Management Console, simplifying access to Partner Central and the AWS Marketplace Management Portal. This launch introduces powerful APIs and automation capabilities to help Partners streamline operations and scale their AWS business more efficiently.

Introducing AWS IAM temporary delegation, a new capability that enables ISV Accelerate Partners to streamline customer onboarding while maintaining security controls. Learn the benefits and how Partners are using this capability to transform their customer experience.

The 2025 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 15, 2025.

We’re introducing new categories for the AWS MSSP Competency (previously AWS Level 1 MSSP Competency) to help customers easily identify Partners with security expertise based on their unique needs. The new competency categories validate Partners’ abilities to deliver comprehensive security solutions through native AWS services and third-party integrations.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

In today’s cyber threat landscape, a robust incident response plan isn’t just a nice-to-have—it’s critical for businesses of all sizes. AWS Security Incident Response Specialization Partners help AWS customers with incident response through 24/7 monitoring, investigation, containment, and remediation guidance, backed by AWS security experts.

Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.

In today’s digital landscape, the sheer volume of security data generated across organizations presents a significant challenge. To provide Amazon Web Services (AWS) customers with efficient, scalable, and user-friendly solutions in security data management, we’re excited to announce the Amazon Security Lake Ready Specialization.