Unlock revenue insights in the new Attributed Revenue Dashboard

By Jahnai Bilovsky, Kelly Bornholdt, and Chris Xu – APN/MP Tech Business Development, AWS 

As the cloud industry evolves, Partners have asked for more ways to demonstrate the business impact and return on investment of their solutions. Yet many lack visibility into the actual revenue impact their AWS solutions drive, making it difficult to optimize their go-to-market strategies.

To support this need, we launched Partner Revenue Measurement—a set of capabilities that help Partners measure attributed revenue, demonstrate impact, and unlock mutual growth opportunities.

Partner Revenue Measurement is now how we measure partnership success across Partner programs and benefits, creating a direct line between Partner impact and AWS investment. It provides transparent, data-driven measurement that recognizes Partners based on actual AWS service consumption across Partner and customer accounts.

Now, we’re excited to announce the Attributed Revenue Dashboard in AWS Partner Central, bringing Partner Revenue Measurement insights to life with automated revenue data by Partner product, AWS service, and billing period.

In this blog, we’ll cover the benefits of Partner Revenue Measurement, how the Attributed Revenue Dashboard works, and how to get started.

Benefits

Partner Revenue Measurement delivers precise, automated measurement of the AWS consumption you’re driving—eliminating guesswork and ensuring your full impact is recognized. This enables faster funding decisions with higher investment levels.

This data-driven approach transforms how Partners and AWS collaborate. Here’s what that means for your business:

• Revenue impact visibility: See exactly which products and services are driving AWS consumption, with monthly data by Partner product and AWS service to inform strategic decisions.
• Smarter co-selling: Demonstrate solution value with quantifiable metrics to AWS sales teams, helping you identify high-performing co-sell areas to focus your resources and drive growth.
• Strategic partnership growth: Use performance data to drive business reviews with AWS, optimize your product and go-to-market strategies, and unlock more targeted investment and recognition based on actual impact.
• Automation and faster payments: Reduce administrative burden and get the proof points you need to grow your AWS business—eliminating manual reporting, reconciliation, and tracking across multiple programs.
• Customer cost management visibility:  Enable customers to identify Partner-provisioned resources and map costs for spend management.

How it works

The Attributed Revenue Dashboard, accessible through Partner Analytics in AWS Partner Central in the AWS Console, provides visibility into the revenue impact your solutions generate.

Figure 1 – Attributed Revenue Dashboard in AWS Partner Central. 

The dashboard displays monthly attributed revenue by Partner product, AWS service, and billing period. View consumption patterns, workload-level performance metrics, and growth opportunities—all in one place.

 Figure 2 – AWS attributed revenue by AWS service.

Partners can get started with Partner Revenue Measurement using one of three implementation capabilities: Resource Tagging, User Agent string, and AWS Marketplace Metering—providing flexibility to choose the one that works best for their solution architecture.

• Resource Tagging: Apply standardized tags to AWS resources using the product code from your AWS Marketplace listing.
• User Agent string: Measure the AWS revenue impact of your solution across certain services by embedding a unique product code as a user agent—with options to update application code directly or set an environment variable.
• AWS Marketplace Metering: Automatically measures Amazon EC2 and Amazon SageMaker AI service consumption across customer-managed environments when customers purchase and use Amazon Machine Image (AMI) and machine learning (ML) products via AWS Marketplace. No additional implementation effort required.

Figure 3 – Partner product onboarding status by source.

What Partners are saying

Feedback from pilot Partners played a key role in helping us develop the dashboard and Partner Revenue Measurement capabilities. Partners tell us that Partner Revenue Measurement represents a fundamental shift in how AWS recognizes Partner value.

“We see Partner Revenue Measurement as a turning point. It aligns Pier Cloud and AWS on a shared goal: enabling customers to scale, modernize, and succeed with AWS,” says Marcelo Scharan, Founder & CEO, Pier Cloud.

Beyond the strategic value, Partners also appreciate the ease of implementation.

Dack Busch, VP Systems Engineering & Solution Architecture at Qumulo, shares: “This APN ID tag is so easy to implement and what I’ve wanted from AWS for several years to track the demand we drive as an AWS Partner for Amazon S3 and Amazon EC2 services.”

Get started

To access the Attributed Revenue Dashboard, Partners need to migrate to the new AWS Partner Central experience.

To get started with Partner Revenue Measurement:

1. Have a public listing in AWS Marketplace;
2. Link your AWS account to your AWS Partner Central account;
3. Implement Resource Tagging, User Agent String and/or AWS Marketplace Metering capabilities.

Partners with multiple AWS Marketplace seller accounts can use Subsidiary Account Connections to gain visibility of their entire solution portfolio across all seller accounts.

Learn more about the dashboard’s functionality and the latest Partner Revenue Measurement updates in the Onboarding Guide.