AWS Partner Network (APN) Blog

Tag: APN Partner Central

AWS Partner Network

Find an AWS Partner Through Our Refreshed Discovery Experience

AWS customers regularly use the “Find an AWS Partner” tool to discover organizations that can help them design, migrate, manage, and optimize workloads on Amazon Web Services. With a refreshed discovery experience, it’s even easier to find AWS Partners with validated qualifications for a variety of use cases. The new experience is also available in Japanese, Chinese, Korean, and Spanish, and customers can search for AWS Partners by industry, use case, services, and solution offerings.

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What’s New with the APN Customer Engagements (ACE) Program?

The APN Customer Engagements (ACE) program helps AWS Partners support customers and drive successful engagements on AWS. Through the ACE program, qualifying AWS Partners are eligible to receive AWS Lead and Opportunity Referrals through the ACE Pipeline Manager in APN Partner Central. The ACE Pipeline Manager provides you with resources, tools, and the sales and technical support to ensure you are supported in driving meaningful engagements with AWS customers.

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Updates to AWS Partner-Led Support for Solution Provider Partners 

The AWS Solution Provider Program provides discounts to resellers offering Partner-Led Support, which allows AWS Partners to define the support offerings they sell to customers, rather than doing a straight resale of AWS Support. A newly-released support offering ties AWS Partners’ support discount to their performance on cost and quality goals. AWS anticipates these changes will improve the end-customer experience, while rewarding partners who actively invest in providing exceptional support.

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AWS PartnerCast Announces ACE Training Series for AWS Partners 

With increases in remote working conditions over the past few months, AWS has developed virtual training materials to help you better understand our offerings, best practices, and APN programs. In our latest AWS PartnerCast trainings, learn about the APN Customer Engagements (ACE) program, which provides AWS Partners with a medium to engage with AWS sales representatives, marketing teams, and field marketing assets to enhance your co-selling capabilities with AWS.

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Database Modernization Workshops Focus on Deep Dive Understanding of AWS Database Services

The APN Navigate specialization track for Database Services enables APN Partners to build a practice around AWS Database Services such as Amazon DynamoDB and Amazon Aurora. AWS offers the broadest selection of purpose-built databases for all your application needs. Upon completing the APN Navigate for Database Services specialization track, APN Partners are eligible for a free Data Modernization Workshop.

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What APN Partners Need to Know About Changes to AWS Certification Digital Badges

AWS Training & Certification recently announced enhancements to our AWS Certification digital badges, making it even easier to verify an individual’s earned certifications and to showcase your team’s certification achievements. This post is for APN Partners to learn about changes in how AWS Certification digital badges are verified, and to advise badge earners they will need to update their badge links before August 1, 2020, in order to continue sharing their digital badge.

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The Next Smart-General-border

How to Increase Visibility with Customers Through the AWS Competency Program

For APN Partners that have earned an AWS Competency, we offer specific benefits that help you increase visibility and engagement with AWS teams and customers. Five key areas of AWS Competency benefits include: Increased visibility with go-to-market (GTM) activities; Access to Market Development Funds (MDF) and discounts; Demand-gen and customer acquisition; Unlock benefits for business development and support; Exclusive access to event-specific benefits.

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AWS Partner Network

Achieving APN Tier Compliance by Meeting the Requirement for Public References 

Customer references are consistently recognized by successful APN Partners as one of the top reasons they are selected by net-new customers. Learn how your organization can identify a public reference, the various asset options available, and how you can track and manage your progress toward compliance against this requirement in APN Partner Central. Our renewed approach to public references includes a range of options and improved flexibility for APN Partners.

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AWS Partner Solutions Finder

Best Practices for Managing Your APN Partner Solutions Finder Listing to Connect with Customers

For APN Partners at the Select tier and above, the AWS Partner Solutions Finder (PSF) is a useful tool that enables AWS customers to easily search for and connect with APN Consulting and Technology Partners based on their business needs. This experience is now available in Japanese apart from English. In this post, we explore best practices for managing your PSF listing and getting the most out of this valuable resource for APN Partners.

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New AWS Co-Branding Guide Provides Best Practices for Joint Marketing with AWS

Exclusively for members of the APN, we have created the inaugural version of the AWS Co-Branding Guide. These guidelines detail how AWS brand marks should be used in co-branded assets, such as web banners and social media posts, as well as the different ways APN Partners can co-brand with AWS, all while maintaining your own brand voice. This guide is a must-read for APN Partners interested in growing their relationship with AWS customers.

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