AWS Partner Network (APN) Blog

Tag: AWS Partner Central

Delivering Business Value through Generative AI: Use Cases and Insights for CxOs

As the field of generative AI continues to evolve, companies are looking for ways to assess their generative AI prototypes and determine which ones derive real business value. The latest assets available through the Generative AI Center of Excellence (CoE) focuses on helping AWS Partners understand that business, opportunity by diving deep into use cases in partnership with generative AI thought leaders and CoE contributors.

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Access the AWS Cloud Adoption Framework Workshop Delivery Guide in the AWS Prescriptive Guidance Library

The AWS Cloud Adoption Framework (AWS CAF) workshop delivery guide is available in the AWS Prescriptive Guidance library and offers step-by-step guidance for AWS Partners to run their own workshops with customers. It’s the same guidance we provide internally to AWS staff, providing both sales and delivery kits along with prescriptive guidance that is our gold standard for delivering AWS CAF workshops to help customers in their cloud transformation journey.

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New Generative AI Insights for AWS Partners to Accelerate Your Customer Offerings

AWS embraces the “working backwards” approach to stay customer-focused. The Generative AI Center of Excellence (CoE) for AWS Partners applies this methodology and collects partner feedback to provide relevant insights, tools, and resources on leveraging generative AI. Recent updates to the CoE include customer research on generative AI adoption challenges, a usage maturity heatmap by industry, and five new use case deep dives covering telecom, automotive, IDP, contact centers, and financial analysts.

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AWS Partner Generative AI Playbook, Partner Marketing Kits, Customer Journey Insights, and Market Data

AWS launched a Generative AI Center of Excellence to help partners keep pace with rapid advancements in generative AI. The CoE provides exclusive resources like playbooks, trainings, and marketing assets to educate partners on building solutions using AWS generative AI services. We’ll continue adding generative AI resources to accelerate strategies that enable partners to help customers adopt generative AI securely, responsibly, and cost-effectively.

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New AWS Partner Program Launches and Updates Announced at re:Invent 2023

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

More Value, Greater Profitability: 10 Enhancements to the AWS Partner Experience

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

Access Affordable Policies with New Security Posture Assessment from AWS Cyber Insurance Competency Partners

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Enhancing AWS Partner Central to Deliver a Simple, Personalized, and Value-Driven Experience

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

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Introducing the Generative AI Center of Excellence for AWS Partners: The Path to AI Expertise

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.