AWS Partner Network (APN) Blog

Tag: APN Partner Central

AWS Partner Network

New AWS Partner Report Highlights Importance of Balancing Growth and Profitability

AWS commissioned 451 Research, part of S&P Global Market Intelligence, to conduct a study of global AWS Systems Integrator (SI) Partners focused on profitability. As a result, the new AWS Partner Profitability and Success Report was launched at re:Invent. This report explores some of the biggest challenges AWS Partners face in pursing profitability, including transitioning from other business models, changing customer perceptions, and finding ways to differentiate.

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Updated AWS Service Ready Validation Checklists for AWS Technology Partners

To receive the AWS Service Ready designation, AWS Partners must undergo rigorous technical validation and are assessed on the security, performance, and reliability of their AWS solutions. To help AWS Technology Partners better understand this process, we are releasing new versions of the AWS Service Ready Validation Checklists (VCL). These Validation Checklists outline for AWS Technology Partners the customer case study and technical criteria needed to achieve an AWS Service Ready designation.

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AWS Partner Network

Find an AWS Partner Through Our Refreshed Discovery Experience

AWS customers regularly use the “Find an AWS Partner” tool to discover organizations that can help them design, migrate, manage, and optimize workloads on Amazon Web Services. With a refreshed discovery experience, it’s even easier to find AWS Partners with validated qualifications for a variety of use cases. The new experience is also available in Japanese, Chinese, Korean, and Spanish, and customers can search for AWS Partners by industry, use case, services, and solution offerings.

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What’s New with the APN Customer Engagements (ACE) Program?

The APN Customer Engagements (ACE) program helps AWS Partners support customers and drive successful engagements on AWS. Through the ACE program, qualifying AWS Partners are eligible to receive AWS Lead and Opportunity Referrals through the ACE Pipeline Manager in APN Partner Central. The ACE Pipeline Manager provides you with resources, tools, and the sales and technical support to ensure you are supported in driving meaningful engagements with AWS customers.

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Updates to AWS Partner-Led Support for Solution Provider Partners 

The AWS Solution Provider Program provides discounts to resellers offering Partner-Led Support, which allows AWS Partners to define the support offerings they sell to customers, rather than doing a straight resale of AWS Support. A newly-released support offering ties AWS Partners’ support discount to their performance on cost and quality goals. AWS anticipates these changes will improve the end-customer experience, while rewarding partners who actively invest in providing exceptional support.

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AWS PartnerCast Announces ACE Training Series for AWS Partners 

With increases in remote working conditions over the past few months, AWS has developed virtual training materials to help you better understand our offerings, best practices, and APN programs. In our latest AWS PartnerCast trainings, learn about the APN Customer Engagements (ACE) program, which provides AWS Partners with a medium to engage with AWS sales representatives, marketing teams, and field marketing assets to enhance your co-selling capabilities with AWS.

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Database Modernization Workshops Focus on Deep Dive Understanding of AWS Database Services

The APN Navigate specialization track for Database Services enables APN Partners to build a practice around AWS Database Services such as Amazon DynamoDB and Amazon Aurora. AWS offers the broadest selection of purpose-built databases for all your application needs. Upon completing the APN Navigate for Database Services specialization track, APN Partners are eligible for a free Data Modernization Workshop.

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What APN Partners Need to Know About Changes to AWS Certification Digital Badges

AWS Training & Certification recently announced enhancements to our AWS Certification digital badges, making it even easier to verify an individual’s earned certifications and to showcase your team’s certification achievements. This post is for APN Partners to learn about changes in how AWS Certification digital badges are verified, and to advise badge earners they will need to update their badge links before August 1, 2020, in order to continue sharing their digital badge.

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How to Increase Visibility with Customers Through the AWS Competency Program

For APN Partners that have earned an AWS Competency, we offer specific benefits that help you increase visibility and engagement with AWS teams and customers. Five key areas of AWS Competency benefits include: Increased visibility with go-to-market (GTM) activities; Access to Market Development Funds (MDF) and discounts; Demand-gen and customer acquisition; Unlock benefits for business development and support; Exclusive access to event-specific benefits.

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AWS Partner Network

Achieving APN Tier Compliance by Meeting the Requirement for Public References 

Customer references are consistently recognized by successful APN Partners as one of the top reasons they are selected by net-new customers. Learn how your organization can identify a public reference, the various asset options available, and how you can track and manage your progress toward compliance against this requirement in APN Partner Central. Our renewed approach to public references includes a range of options and improved flexibility for APN Partners.

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