Seller registration process - AWS Marketplace

Seller registration process

By registering as a seller for AWS Marketplace, you can sell your products and services to other AWS Marketplace customers.

Registering as a seller requires the following steps:

  1. Create your public profile – You provide the information that is displayed in AWS Marketplace to buyers that tells them about your company, such as your company name and logo. After you complete this process, you can sell products for free. To sell paid products, you must complete steps two and three.

  2. Provide your tax information – To appropriately assess, report, and (where applicable) withhold taxes on your paid sales, you must provide your tax and value added tax (VAT) information.

  3. Provide your banking information – You provide your US bank information so that AWS Marketplace can pay you for your sales.

These steps are described in more detail in the following sections.

After you have completed registering your account as a seller, you can create products to sell to buyers through AWS Marketplace. For more information, see Preparing your product.

You can use AWS Identity and Access Management (IAM) to configure your primary AWS account to allow multiple users with various permissions to access the AWS Marketplace Management Portal. For more information, see Controlling access to AWS Marketplace Management Portal.

Creating your public profile

The first step to register is to select the AWS account to use as your primary AWS Marketplace account, and provide the information that is displayed to potential buyers in the AWS Marketplace console. This account will be the seller of record for your products in AWS Marketplace and will be used for reporting, disbursement, and communication from AWS Marketplace to you.

Once you use an AWS account to register as a seller and list a product on AWS Marketplace, you can't change the account associated with the product. We recommend that you use a new account to register as an AWS Marketplace seller. However, you can use an existing account if that account was created after September 27, 2017.

To create your public profile
  1. From the AWS Marketplace Management Portal (AMMP), choose Register now and then sign in to your chosen seller AWS account.

  2. Select Add public profile to provide your seller information.

After you have completed the public profile, you can publish and sell free products. To sell paid products, you must provide your tax and banking information.

Providing tax information

You must provide your tax, and value added tax (VAT) where applicable, information so that AWS Marketplace can accurately report and withhold taxes on your product sales.

To provide your tax information
  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Select Go to tax dashboard in the Payment Information section.

  3. Complete the U.S. tax interview.

    • To sell professional services on AWS Marketplace, you must complete the Tax Questionnaire for DAC7.

  4. After you have completed the tax information, return to the Settings page, and then select Complete VAT information, if it's available. This selection redirects to the Tax Settings page on the AWS Billing console.

Note

The VAT information section is only available if you are in an AWS Region that supports VAT.

Accessing tax documents

You can access your tax documents, such as 1099 forms, from the AWS Marketplace Management Portal.

To access your tax documents
  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Go to the Payment Information section.

  3. Select the relevant tax forms (1099K or DAC7).

  4. If your tax forms are available, you can download them on the Tax dashboard page.

Providing US bank account information

A US bank account is required for all sellers who want to sell paid products in AWS Marketplace. AWS Marketplace only disburses to US bank accounts.

Note

For a list of countries where you can offer paid products in AWS Marketplace, see Eligible jurisdictions for paid products.

To provide US bank information
  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Select Complete banking information in the Payment Information section.

  3. Provide the required information about your US bank account.

Note

If you have not yet provided your tax information (and value added tax information, where applicable), you will not be able to provide your banking information.

If you don't already have a US bank account, you might be able to obtain one through Hyperwallet. Hyperwallet can provide you with a US account, which you can provide to AWS Marketplace for your AWS Marketplace disbursements.

Hyperwallet is an independent service provider that can enable you to transfer funds to another bank account in a supported currency. For a limited time, you will not be required to pay certain Hyperwallet service fees in connection with AWS Marketplace disbursements.

  • By adding your Hyperwallet account details to your AWS Marketplace seller account, you agree and acknowledge that AWS Marketplace will share your name, email address, and account number with Hyperwallet to confirm your status as an AWS Marketplace seller.

  • Additional fees may apply to your use of Hyperwallet services (including transfer fees and foreign exchange fees required to transfer funds into your local currency), as well as foreign exchange rates. The Hyperwallet service fee will be waived for a limited time, and only with respect to AWS Marketplace disbursements of the proceeds from your Paid products into your Hyperwallet account. For more information, see the Fees section of the Hyperwallet site or contact Hyperwallet for more information and to review applicable fees. For more information about their services, see the Hyperwallet support site.

To begin registration with Hyperwallet and obtain your US bank account information
  1. Sign in to the AWS Marketplace Management Portal, and choose Settings, then select Complete banking information in the Payment Information section.

  2. If you don't have a Hyperwallet account, and need one for use in AWS Marketplace, choose No in response to Do you have a US bank account? and Are you registered with Hyperwallet? You will be provided with a personal identification number (PIN) and link to sign up for Hyperwallet.

  3. After you have activated your Hyperwallet account, follow the steps described on the Hyperwallet registration portal to complete registration and receive your deposit account information.

  4. When you have obtained an account from Hyperwallet, add your Hyperwallet account information to your AWS account by signing in to the AWS Marketplace Management Portal. Then, choose Settings, then select Complete banking information in the Payment Information section.

Completing the Know Your Customer process

Know Your Customer (KYC) is a compliance requirement used by financial institutions and online businesses to verify the identity of their customers. This requirement is due to the revised Payment Services Directive (PSD 2) and European Union anti-money laundering Directives that govern financial institutions such as banks and other payment institutions.

AWS Marketplace transactions through Amazon Web Services EMEA SARL are processed through Amazon Payments Europe, S.C.A. (APE), a licensed electronic money institution in Luxembourg which requires verification of your identity in order to use the payment service.

For you as a seller to transact through Amazon Web Services EMEA SARL, you are required to complete the KYC process. This process involves providing additional information about your company, key points of contact, beneficial ownership, and supporting documentation.

To complete the KYC process
  1. On the AWS Marketplace Management Portal, choose Settings.

  2. In the Account Summary section, confirm that the Country that is shown is correct.

    Note

    Choose the Info link to see how to change your country.

  3. Choose Go to KYC information or select the Know your customer (KYC) tab and then choose Start KYC Compliance and you will be re-directed to the KYC registration portal.

    For more information about how information is used and shared by AWS Marketplace, see the Amazon Payments Europe Privacy Notice.

  4. Choose Go to KYC overview.

  5. On the Know Your Customer (KYC) Overview, read through the list of required information and documentation and gather the required documentation (if you haven't yet done so). Then choose Continue to KYC compliance.

  6. Enter the Basic details as directed. After you review the Amazon Payments Europe Terms & Conditions, choose Agree and continue.

    When you continue to the next page or next step in the KYC process, that action indicates that you accept the Amazon Payments Europe Terms & Conditions.

    If you have questions, refer to Frequently Asked Questions (FAQ) located on the right side of the console.

  7. Enter the required Business information as directed, and then choose Next.

    Note

    Your information is saved every time you chose Next to go to the next step.

  8. Enter the required Point of contact information as directed, and then choose Next.

  9. Choose whether the Beneficial owner is the same as the point of contact, add beneficial owners (up to four) if necessary, confirm your additions, and then choose Next.

  10. For Additional documents, upload your business license, identity document, and letter of authorization (if applicable).

  11. On Review and Submit, review and verify all of the information that you have entered.

    You can select Edit to return to any previous section if necessary.

  12. Choose Submit for verification.

The status of your KYC compliance will be reviewed (typically within 24 hours). You will be notified through an email message after the review is complete. The entire KYC process typically takes approximately 2 weeks.

You can return to the Settings tab to view the status of your KYC compliance on the Account Summary card. For more information about your KYC status, choose the Know your customer (KYC) tab under the Account Summary card. It will display Under review until the review has been completed.

After your KYC is verified, you must provide a bank statement on the Payment information tab before you can receive disbursements through APE.

Completing bank account verification process

To receive disbursements from Amazon Payments Europe (APE), you must provide additional information to verify your disbursement bank account that is listed in the Payment Information tab in the AWS Marketplace Management Portal.

Providing additional bank information

To provide additional bank information

  1. Sign in to the AWS Marketplace Management Portal, and then choose Settings.

  2. Select Update banking information in the Payment Information section.

  3. Select the appropriate disbursement account.

    The Verification status displays Not Verified.

  4. Choose Verify.

  5. You will be re-directed to the Bank Account Verification registration portal where you can upload and submit your bank statement.

    If you use the Hyperwallet virtual bank account solution, see Downloading your bank statement from Hyperwallet.

  6. In the portal, choose Upload bank document and then choose Submit.

Downloading your bank statement from Hyperwallet

For sellers who use the Hyperwallet virtual bank account solution, you can download the Hyperwallet bank statement by using the following procedure. Then, you can upload the bank document as directed in Completing bank account verification process.

To download your bank statement from Hyperwallet

  1. Sign into your Hyperwallet account.

  2. Go to the Deposit Account Information page.

  3. Download your Bank Account Validation Statement.

(Optional) Add secondary users for the Know Your Customer procedure

Note

Users are required to enable multi-factor authentication (MFA) to update disbursement information. For more information about MFA, see Multi-Factor Authentication (MFA) for IAM.

Secondary users are individuals who can amend KYC information, control the flow of funds or refunds, and change financial information such as bank account details.

Only secondary users that are KYC verified can make the aforementioned updates. These secondary users are subject to the same ongoing screening controls as the root account owner.

To become KYC verified, secondary users must complete the procedure in Completing the Know Your Customer process.

To add secondary users for the Know Your Customer procedure
  1. Ask the user to sign in to the AWS Marketplace Management Portal.

  2. Navigate to the Settings tab.

  3. Choose the Know Your Customer (KYC) tab and see the section for Secondary user information.

  4. Choose Complete secondary user information.

    You are re-directed to the Secondary User registration portal.

  5. In the Secondary User registration portal, complete the required fields, and then choose Next.

  6. On the Review and Submit page, upload a copy of the identity document (Upload Passport) and proof of address (Upload Document).

  7. Choose Submit for Verification.

The status of your KYC compliance will be reviewed (typically within 24 hours). You will be notified through an email message after the review is complete. The entire KYC process typically takes approximately 2 weeks.

Disbursement and buyer billing

AWS Marketplace sellers, including independent software vendors (ISVs) and Channel Partners, can set disbursement preferences to receive their outstanding balances. Sellers select daily or monthly disbursement options and can choose which day of the month to receive disbursements.

To set your disbursement preferences
  1. Sign in to the AWS Marketplace Management Portal, and choose Settings.

  2. Select the Payment information tab and choose Update banking information.

  3. In the Disbursement Preference section, view your current disbursement option. To change to a daily disbursement schedule, select Daily and then choose Submit. You'll see a percentage bar that displays the progress of your updated banking information until completion.

  4. To change from daily to monthly disbursement, select Monthly and choose a number between 1-28 for the day of the month you want your disbursement to process. Choose Submit.

Note

Sellers should be onboarded to the fine-grained IAM permissions to access the disbursement preference options. To onboard to the fine-grained IAM permissions, see Policies and permissions for AWS Marketplace sellers.

AWS acts as the billing mechanism on your behalf. The two most common payment options available to buyers are credit card and invoicing.

The following is information about the billing for AWS Marketplace subscriptions:

  • Purchases with upfront payments are billed immediately upon subscription.

  • Billing schedules for private offers are agreed upon between the buyer and seller.

  • Invoice payment terms (including bill due date) are agreed upon between the buyer and AWS. The terms are not disclosed to vendors.

  • Private offers using the flexible payment scheduler are required to be on invoicing as the payment option.

  • You can validate the invoicing using the Monthly billed revenue report. This report summarizes invoicing by AWS on your behalf. This report contains a Transaction Reference key to match and provide visibility to the invoice creation date and invoice due date.

The following is information about how you as the seller get your disbursement:

  • A valid payment method, a registered US bank account, and a submitted W9 form are required for disbursement.

  • Sellers of paid products are required to provide a W-8, value added tax (VAT) or good and services tax (GST) registration number, and a US bank account. Hyperwallet can provide you with a US bank account, which you can provide to AWS Marketplace for your AWS Marketplace disbursements.

  • AWS disburses payments in the following ways:

    • Daily – Daily disbursements occur when they become available. Sellers must have a positive balance to receive disbursements.

    • Monthly – Sellers choose a day of the month (1–28) to receive disbursements. The disbursement date is the same each month. The Disbursement report shows your disbursement date.

  • AWS disburses payment by using Automated Clearing House (ACH) transfer after the buyer pays an invoice.

  • Funds are disbursed only after they are collected from the customer.

  • Payments take approximately 1–2 business days to arrive in the seller's bank following the disbursement date. The exact timing is subject to the bank and the time zone.

  • The disbursement report is updated in the AWS Marketplace Management Portal 3–5 days after the disbursement.

  • Details about disbursed funds and uncollected funds are available in the disbursement report, including any open account receivables.

Already a seller?

Manage your products into incremental channel revenue by taking advantage of the go-to-market activities made available in the AWS Marketplace Management Portal. Activities include the following:

  • Measure the results of your marketing efforts within hours, including the usage and revenue driven by your campaigns.

  • Enable customer service representatives to retrieve customer data in real time.

  • Upload files needed to create and manage your products, and monitor progress as we process them.

Complaints handling policy – Amazon Payments Europe

If you have any issues with the services provided by Amazon Payments Europe (APE), let us know. Your feedback helps us create a better experience for you and all of our buyers and sellers.

Note

Only complaints specific to AWS Marketplace will be addressed through the following procedure. Services provided by Amazon Payments Europe S.C.A. include, among others, processing of payment transactions, verifying the errors that may appear in the fee charges, and disbursements of funds.

Submitting a complaint

If you have an AWS Marketplace account with Amazon Payments Europe S.C.A., your complaint will be handled by Amazon Payments Europe S.C.A.

To submit a complaint
  1. Sign in to your AWS Marketplace Seller account.

  2. Go to Contact Us.

  3. Select Commercial Marketplace, Seller Account, Registration.

  4. Provide details about your complaint and choose Submit.

Amazon Payments Europe Complaint resolution time frames

Amazon Payments Europe S.C.A. (APE) will respond with an update to your complaint within 15 business days following the day on which it received your complaint. In exceptional circumstances beyond the control of APE, the resolution of the complaint may be extended up to 35 business days, following the day on which APE first received that complaint.

Complaint escalation

If you aren't satisfied with our response, you may choose to escalate your complaint by contacting the following:

  • Amazon Payments Europe senior management

    Submit your complaints by sending an email message to senior management at . We will consider your comments carefully and respond within 15 business days following the day on which senior management received your complaint. In exceptional circumstances beyond the control of Amazon Payment Europe, the resolution of the complaint may be extended up to 35 business days, following the day on which senior management first received the complaint.

  • Commission de Surveillance du Secteur Financier (CSSF)

    The CSSF is the authority responsible for the prudential supervision of companies in the financial sector in Luxembourg. You can contact the CSSF at 110 Route d’Arlon L-2991 Luxembourg or use the Contact page at: https://www.cssf.lu/contacts/. To obtain further information regarding the CSSF and how to contact them, see Customer complaints on the CSSF website.

  • Online Dispute Resolution

    If you opened your account online in the EU, you may also have the option to refer your complaint to the CSSF by using the Online Dispute Resolution platform. This option is available because Amazon Payments Europe S.C.A. provides financial services and the CSSF is the authority responsible for its licence. For more information, see the Online Dispute Resolution platform on the European Commission website.