2024 AWS 智慧零售論壇

13:30 PM - 14:10 PM

Reduce inventory write off. return and manpower cost by using demand forecast and AR/VR
善用AI科技&虛實整合減少庫存、退貨與人力成本

• Danny Wang, BDM, AWS

• Johnson Wang 東森集團 董事長特助暨大數據資料分析師

• 蔡緒弘 玩美移動 行銷總監

#產業應用
# SageMaker/Amazon Forecast

14:10 PM - 14:50 PM

Continuous Learning in Visual AI: Innovative Technologies Accelerate the Expansion of Smart Retail Applications
視覺AI持續學習：創新技術加速智慧零售應用擴展

• Jeff Chen, Solutions Architect, AWS

• Tec Chan, Sr. Solutions Architect, IoT

• Twinkle Cheng (鄭家宜), Product Manager Lead, Linker Vision

#技術專題
#IoT/ Panorama

14:50 PM - 15:30 PM

Rearchitect to better utilize your legacy
用工具完成 AWS 遷移，奠定創新基礎

• CK Wang, Database Specialist Solutions Architect, AWS

• Jack Hsu, Sr Partner Solutions Architect, AWS

#技術專題
#Oracle Migration

15:30 PM - 16:10 PM

ESG for Retailers: Fast Fashion the Eco-friendly Way
如何利用科技達到時尚零售與永續發展的平衡

• Roger Huang, Solutions Architect, AWS

• 謝賀祥 Jac Hsieh, CEO & Co-Founder, DMKTZ Inc.
  

#產業應用
# ESG

16:10 PM - 16:50 PM

Scale your customer support with Amazon Connect and Generative AI
如何透過使用 Amazon Connect 客服節省客服成本

Wayne Huang, Sr. Solutions Architect, AWS

#技術專題
#Amazon Connect

13:30 PM - 14:10 PM

How to build a modern data strategy in retail
如何打造零售現代化數據策略

• Howard Su, Solutions Architect, AWS

• Win Yu, Official Website Supervisor, RHINOSHIELD 犀牛盾

#產業應用

14:10 PM - 14:50 PM

Innovative strategies for first-party data collection in the cookieless era
在Cookieless時代中深化第一方數據搜集的創新策略

• Gavin Lin, Analytic Specialist Solutions Architect, AWS

• Jared Chang, Solutions Architect, GoingCloud

#產業應用

14:50 PM - 15:30 PM

數據生態圈新應用：突破零售電商痛點的創新視角

• Dennis Chang, Sr Partner Solutions Architect, AWS

• HAPPY GO 鼎鼎聯合行銷 執行副總經理 李明城

• Merkle Taiwan 美庫爾數據商務顧問 資料科學副總經理 陳詳翰博士

#產業應用
# Clean Rooms

15:30 PM - 16:10 PM

How can we reach the last mile of Retail Media Network(RMN) in the cookieless era
在cookieless時代如何打通零售媒體聯播網最後一哩路

• Eric Liou, Solutions Architect, AWS

• Anderson Wang, Chief Product Officer, Clickforce

• William Zhao, Staff Data Scientist, Clickforce

#技術專題
#RMN

16:10 PM - 16:50 PM

Leveraging LLM and A/B Testing to iteratively optimize recommendation strategies for e-commerce
運用大語言模型和A/B Testing迭代優化電商推薦策略

Josie Cheng, Generative AI Solutions Architect, AWS

#技術專題

13:30 PM - 14:10 PM

Digital Transformation and Consumer Experience: How to Enhance Customer Interaction Using Technology
數位轉型與消費體驗：如何利用科技提升客戶互動

• Cathy Lai, TWN SSO Lead, AWS

• 女媧科技 營運長 張智傑 Daniel Chang

#產業應用
#GenAI

14:10 PM - 14:50 PM

Seamless Shopping Experience: Integrating Online and Offline Channels
無縫購物體驗：整合線上與線下渠道

• Cliff Lu, Sr. Solutions Architect, AWS

• 91APP 產品長李昆謀 Happy Lee

#產業應用
#Serverless

14:50 PM - 15:30 PM

TaiwanTrade: Apply AI and Personalization into International Trading
台灣經貿網：人工智慧和個人化推薦於國際貿易商機媒合的應用

• Matt Yang, Gererative AI Specialist Sales, AWS

• Terry Tsao, Project Manager, Digital Commerce Department, Taiwan External Trade Development Council (中華民國外貿協會 數位商務處 )

• York Tsai, Principal Research Engineer, KKLAB

#技術專題
#Personalize

15:30 PM - 16:10 PM

Brand Storytelling: Establishing Emotional Connections to Enhance Customer Loyalty (PinPoint)
品牌故事講述：建立情感連結以提高客戶忠誠度

• Karyn Yeh, Sr. BD, AWS

• Dr. Tsung-Yin Ou 歐宗殷, Department of Marketing and Distribution Management, NKUST (國立高雄科技大學 行銷與流通管理系) & Director, Marketing Technology and Industrial Transformation Center (行銷科技與產業轉型中心主任)
  

#技術專題

16:10 PM - 16:50 PM

Boosting AI with RAG Bedrock and OpenSearch: Key to Customer Satisfaction and Growth
利用檢索增強生成(RAG)和 OpenSearch 提升 AI：客戶滿意度與成長的關鍵

• Ray Wang, Sr. Solutions Architect, AWS

• Areoll, Vice President, President Information Corp.
  

#技術專題
#Bedrock