Posted On: May 27, 2014

AWS Marketplace is AWS's cloud software store that makes it easy for AWS customers to find, buy, and use software configured especially for the AWS cloud. The Marketplace also helps Independent Software Vendors (ISVs), Value-added Resellers (VARs), and System Integrators (SIs) reach new customers and build their businesses on AWS.

Now, these Marketplace sellers can configure automated CRM email features, enabling them to take advantage of AWS usage data to send customized messages at critical points in the customer lifecycle. These features are free for AWS Marketplace Sellers and require no setup or configuration. Sellers simply supply us with the email content and we will take care of the rest.

Starting today, sellers can configure three types of emails:

  • First Launch - Ensure that they have the resources needed to get started.
  • New Version - Explain benefits and provide upgrade instructions.
  • Declining Usage - Understand declines and avoid possible attrition.

Learn more about AWS Marketplace Automated CRM features by reading the blog post.

To get started:
Contact the AWS Marketplace team at