Posted On: May 5, 2021
Today, Amazon Pinpoint announces the ability for customers to pause and resume Journeys — being able to temporarily halt the execution of message sends. Previously, customers needed to stop and recreate their Journey entirely if there was a situation such as: a conflicting campaign, a seasonal event, or an issue. Journeys are multi-step campaigns that can be executed across SMS, email, and push messages. Journeys are intended for customers with user engagement use cases, and want to send targeted messaging to their users to drive high value actions.