Posted On: Oct 28, 2022

Today, Amazon Pinpoint announces pool management capabilities within the Amazon Pinpoint console. Pool management, a feature that allows you to group phone numbers and Sender IDs for sending SMS, was released earlier this year as part of our version 2.0 SMS and voice API and now brings the experience into the Amazon Pinpoint UI for customized configuration.

Grouping origination IDs into pools allows the user to specify a pool ID versus an individual phone number or Sender ID. The Amazon Pinpoint service uses this information to deliver your messages based on the recipient’s country. This capability also helps improve resiliency when a known issue exists with a particular origination ID by simplifying the process of adding or removing an origination ID in the console. Prior to pools, a user was required to make a code change at the data plane layer in order to manage this level of sending over the Amazon Pinpoint service. Additionally, pools manage a consistent experience across all origination identities in the pool by applying the same keywords and respecting the same opt-outs across the pool.

To learn more about this feature, see our documentation.