Posted On: Sep 8, 2023
Today, AWS Marketplace announces general availability for programmatic notifications to communicate relevant details to buyers and partners once an AWS Marketplace offer is successfully created and available for subscription. With this launch, buyers and partners can use AWS EventBridge to quickly ingest, filter, transform, and deliver offer lifecycle events to build new applications quickly.
Both AWS Partners and buyers can define rule patterns to capture the desired offer created events. Buyers can use the Listing Available event to initiate actions like approval workflows within procurement tools to streamline purchase process. Independent Software Vendors and Channel Partners can use Offer Released events to initiate or progress transaction activity within Customer Relationship Management (CRM) or other sales management tools to better scale business operations.
To learn more about the programmatic notifications available for AWS Marketplace event types and how to get started creating event rules on EventBridge, please review the AWS Marketplace Seller Guide or the AWS Marketplace Buyer Guide.