Posted On: Nov 29, 2023

AWS Partner CRM Connector now provides a modular experience allowing partners to enable both AWS Marketplace and AWS Partner Central ACE Pipeline Manager feature capabilities. The AWS Marketplace feature can be utilized to publish and manage AWS Marketplace private offers and resale authorizations. The ACE Pipeline Manager feature supports a newly enhanced opportunity management data model for AWS Partner co-sell motions with AWS. You can now utilize a dashboard feature of the AWS Partner CRM connector to view a summary of AWS Marketplace private offers. The AWS Partner CRM Connector enables you to centralize your sales operations in Salesforce so field sales representatives can create and publish AWS Marketplace private offers themselves with the permissions you give them, all within familiar tooling.

This modular connector provides greater governance, visibility, and effectiveness in management of AWS Marketplace private offers and resale authorizations, and ACE leads and opportunities. It enables automation through sales process alignment, and accelerates adoption through the extension of capabilities to field sales teams.

The AWS Partner CRM Connector for Salesforce is available as an application to install at no-cost from the Salesforce AppExchange.

Visit AWS Partner Central documentation to learn more, and learn more about the CRM Connector in the AWS Partner CRM Integration documentation.