Advertising & Marketing case studies
Total results: 126
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Digital Marketing
Harbor Lab Helps Customers Transform Disbursement Process,…
Harbor Lab works with shipowners, management companies, and charterers to streamline expense management of vessels travelling through ports around the world. The software-as-a-service provider is all-in on Amazon Web Services (AWS). According to chief technology officer Christina Kaskoura, AWS Managed Services makes technology easy, helping her and her team focus on solving complex business problems for Harbor Lab customers. With a digitized disbursement process that captures costs in real time, port operators can manage port-related expenses more efficiently and cost-effectively. -
Media & Entertainment
Driving Marketing Innovation Using Generative AI from AWS…
Launchmetrics uses generative AI on AWS to speed up prototype development from months to weeks and deliver greater insight into brand perception for fashion, beauty, and lifestyle companies. -
Digital Marketing
AI-First for Intercom as It Delivers Customer Service Excellence on…
Artificial intelligence–powered customer service specialist Intercom is all-in on Amazon Web Services (AWS). In this video, we hear about the company’s evolution from startup in 2011 to leading platform with tens of thousands of global customers. With a robust infrastructure in the AWS Cloud, says senior principal engineer Brian Scanlan, Intercom can scale efficiently to support growth while maintaining security. Intercom continues to innovate and expand, meeting diverse customer needs with AI and AWS. -
Digital Marketing
Taptap Digital Accelerates Customers’ Advertising Success…
Taptap Digital is an advertising technology company that leverages generative AI and machine learning on AWS to provide real-time predictive modeling capabilities. This enables their clients to achieve advertising success at scale by accurately targeting the right customers across multiple channels. AWS's high availability, global reach, and data protection tools are critical for Taptap Digital's operations, allowing them to process around 100,000 requests per second while maintaining compliance with data privacy regulations. -
Digital Marketing
ShareASale Migrates to AWS in 4 Months to Boost Performance
ShareASale, an Awin company, migrated to AWS in 4 months, gaining greater control of its environment and scalability to provide high performance to customers during Black Friday and Cyber Week. -
Digital Marketing
Siprocal Handles Five Billion Ad Requests Daily Using Amazon EMR
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. -
Retail
Delivering Ultralow Latency Machine Learning for Amazon Ads
Amazon Ads employed Amazon ElastiCache and Amazon Kinesis to process billions of impressions every day at ultralow latency. Now, the company’s machine learning models recommend relevant products to customers in 20 markets.
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Digital Marketing
AppsFlyer Runs High-Throughput Workloads at Scale on Amazon EKS
Discover how mobile and measurement attribution company AppsFlyer is running high-throughput advertising workloads in the cloud using Amazon EKS, reducing latency by 30–90 percent.
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Digital Marketing
Neeva Optimizes Kubernetes Infrastructure Using AWS and…
Neeva, an ad-free search engine, uses Karpenter and Amazon EC2 Spot Instances to maintain cost optimization and reduce the time spent waiting on infrastructure management by 10–100 hours per week.