Accelerating the future of mobility
IAA MOBILITY is where the global automotive and mobility communities come together to explore the future of transportation. At AWS, we're helping automakers and suppliers accelerate innovation for software defined vehicles using the cloud, data, and AI. Visit our booth to see live demos, hear from industry leaders during our keynote and partner sessions, and meet AWS experts to explore how cloud and AI are shaping the next era of mobility.
Hear from AWS leaders
Don't miss our three featured keynotes on the IAA main stage.
Navigating a New Era in Automotive
Tuesday, 9th of September, 1:30PM - 2:15PM
The automotive industry is undergoing one of the most dramatic transformations in its history. Technology, competition, customer behavior, and global uncertainty are converging to reshape how vehicles are developed, how brands compete, and what consumers expect. In this keynote, executives from AWS, BMW, and Continental share how they are innovating with greater speed and agility using the cloud, data, and AI. Join us for an inside look at how industry leaders are reimagining traditional approaches to build the next generation of vehicles and better serve customers.
Speakers:
- Ozgur Tohumcu, Managing Director, Automotive & Manufacturing, AWS
- Stephan Durach, Senior Vice President - Connected Company Development, BMW Group
- Jean-Francois Tarabbia, Executive Vice President, Head of Business Area Architecture and Network Solutions, Continental
Working with AI Agents: The Mindset Shift for Scalable Transformation
Wednesday, 10th of September, 11:00 - 11:45
As agentic AI moves from hype to operational reality, automakers and suppliers face a new challenge: evolving from experimental pilots to scalable systems that include autonomous agents acting across the business. This keynote explores what it takes to build a mindset—and an organizational model—ready to work with AI agents. Hear from executives at AWS and Siemens share how new offerings for agentic AI help teams go beyond prompting, enabling agents to generate, reason, and act in real workflows. You will gain a practical view into how leading companies are aligning technology, people, and process to unlock durable value with agentic AI.
Speakers:
- Sri Elaprolu, Director, Generative AI Innovation Center, AWS
- Raymond Kok, CEO of Mendix, Siemens
Driving the Future: How Disruption, Talent, and Partnerships Shape Tomorrow’s Mobility
Thursday, 11th of September, 12:00 - 12:45
Get ready for the next era of automotive innovation. Join Laurence Noel, EVP and Head of Automotive at Capgemini, and Karen Langona, Global Head of Partner Sales, Auto & Manufacturing at AWS – as they explore how technology, community, and powerful partnerships are driving the transformation of mobility. From fostering open collaboration to unlocking value through client and partner engagement, discover how the automotive industry is being reshaped by those who dare to innovate together. Dive into the conversation and be part of the movement redefining the journey ahead. In this keynote, we’ll delve into how XL2 – a joint venture between Audi and Capgemini, isn’t just innovating but redefining mobility. We’ll be joined by Alexander Mueller, Head of Logistics, Audi Sport, and Felix Spitznagel, Managing Director, XL2, who will talk about the disruptions reshaping this industry and how strategic partnerships, talent development, and ecosystems are helping scale digitalization. Finally, you’ll hear Jean-Marie Lapeyre, Chief Technology & Innovation Officer, Global Automotive Industry, Capgemini share insights into how – with our partners and communities – we are witnessing the dawn of AI-powered software driven mobility, intelligent infrastructure, and personalised user experiences that put people at the centre. Join us to explore how we harness the collective power of technology, partnership, and community to drive this transformation.
Speakers:
- Laurence Noel, EVP and Head of Automotive, Capgemini
- Karen Langona, Global Head of Partner Sales, Auto & Manufacturing, AWS
- Alexander Mueller, Head of Logistics, Audi Sport
- Felix Spitznagel, Managing Director, XL2
- Jean-Marie Lapeyre, Chief Technology & Innovation Officer, Global Automotive Industry, Capgemini
Engage with AWS Partners
Visit our in-booth theater to see how AWS Partners are accelerating innovation in mobility and helping automakers and suppliers modernize vehicle development, harness generative AI, and bring new digital experiences to market faster. Through real-world demos and customer success stories, discover what’s possible when you build with AWS and its partner community.
Our booth will host three AWS Partners that are at the forefront of mobility innovation.
Upstream Security will demonstrate their AI-powered Proactive Quality Detection (PQD) platform. PQD is designed to help automotive OEMs and mobility providers detect and resolve vehicle quality issues earlier.
Continental will showcase how hardware virtualization in the cloud enables earlier, parallelized software development by removing the dependency on physical ECUs.
Reply will present their Software-Defined Vehicle (SDV) Shadow Mode solution, an end to end platform designed to increase SDV test coverage and feature validation by enabling the deployment, testing, and validation of multiple software versions in parallel.
Join an AWS Booth Tour
There will be daily guided tours through our AWS booth (Hall A2.B10) at 11AM, 1PM, 3PM. No registration is needed. Come by our booth and let one of our AWS experts guide you through the booth and answer any questions you might have.
FAQ
Frequently asked questions
AWS Partner Sponsors
Come meet our partners at our booth at IAA MOBILITY. View partner demos, listen to theater sessions, and meet the experts on-site.
