Amazon Web Services
In this AWS re:Invent 2023 session, Tia White, GM of AI/ML at AWS, introduces two new capabilities for AWS Clean Rooms: Machine Learning and Differential Privacy. These features enhance data collaboration while preserving privacy and intellectual property. The presentation covers the importance of privacy-enhancing data collaboration, the benefits of AWS Clean Rooms ML for creating lookalike segments, and how Differential Privacy protects individual user data. Ryan Malecky provides a live demo of both capabilities, showcasing their ease of use and powerful functionality. The session concludes with insights from Julianne Jennings and Sam Taha of the Weather Company, who share how AWS Clean Rooms has improved their data collaboration processes and product development speed.