AWS Entity Resolution is a new machine learning-powered service that helps companies match and link related records across multiple data sources. It offers easy-to-configure workflows that can be set up in minutes, allowing businesses to quickly create unified customer views, link product codes, and prepare data for AI model training. The service uses advanced ML and rule-based matching techniques to improve data quality while minimizing data movement, helping companies better protect and control their information. AWS Entity Resolution seamlessly connects to existing applications, enabling teams to focus more on driving business results through improved data insights and customer experiences.