Guardrails for Amazon Bedrock help organizations manage end-user experiences based on application-specific requirements and responsible AI policies. This capability allows defining custom policies and managing interactions between users and foundation models (FMs) by filtering out disallowed topics and harmful content. The video demonstrates how to create and apply custom tailored guardrails with FMs and Agents for Amazon Bedrock to implement responsible AI policies in generative AI applications, ensuring consistently safe user experiences regardless of the underlying FM.