This video from AWS re:Invent 2023 explores how financial services companies are leveraging generative AI to deliver business value. Three industry leaders - Sun Life, Verafin, and NatWest - share their experiences implementing generative AI solutions using AWS services like Amazon Bedrock. Sun Life discusses their journey experimenting with AI to improve employee productivity, Verafin explains how they're using AI to enhance financial crime detection, and NatWest demonstrates AI-powered personalization for customer communications. The speakers provide insights on overcoming challenges, managing risks, and realizing tangible benefits from generative AI in a highly regulated industry. Key themes include the importance of experimentation, cross-functional collaboration, and balancing innovation with compliance requirements.