Generative AI promises to revolutionize customer interactions, ushering in a new era of automation, cost efficiencies, and responsiveness. However, realizing this transformative potential requires a holistic approach that harmonizes people, processes, and technology. Through customer success stories and demonstrations of the latest AWS innovations, gain insights into operationalizing generative AI for customer service from the Vice President of Amazon Connect, Pasquale DeMaio. Whether you’re just starting your journey or well on your way, leave this talk with the knowledge and tools to unlock the transformative power of AI for customer interactions, the agent experience, and more.

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