In this AWS re:Invent 2023 session, G2 Krishnamoorthy, VP of AWS Analytics, discusses strategies for building a robust data foundation to drive business transformation. The talk covers four key areas: building a nimble data foundation, simplifying the data landscape, empowering users with easy data access, and enriching applications with analytics and machine learning. Inspiring case studies from adidas, GlobalFoundries, and UC Irvine demonstrate how organizations are leveraging AWS analytics services to innovate and create value. Key announcements include new features in Amazon DataZone, AWS Glue Data Quality, AWS Clean Rooms, and generative AI capabilities in QuickSight. The session emphasizes the importance of a comprehensive, governed approach to data management that enables organizations to adapt to changing business needs and take advantage of emerging technologies like generative AI.