In this AWS re:Invent 2023 session, Ian Robinson, a principal graph architect at AWS, discusses strategies for scaling, improving availability, and enhancing insights for Amazon Neptune applications. He covers key aspects of scaling, including identifying scaling needs, making resource allocation decisions, and effectively utilizing those resources. Robinson introduces Neptune serverless and provides guidance on determining its suitability for different workloads. He also explores techniques for improving application availability during Neptune engine updates, including the use of blue/green deployments. The session concludes with a discussion on leveraging generative AI to enhance graph insights and improve practitioner productivity. Throughout the presentation, Robinson emphasizes the importance of monitoring, cost optimization, and adapting to changing workload demands to ensure optimal performance and efficiency of Neptune applications.