Leading digital payments and finance company Latitude works with thousands of customers, retailers, and merchants. Partnering with AWS has helped Latitude achieve its goal of being a disrupter in the lending and payments space through leading edge technology. Hyper-personalised Artificial Intelligence and MachineLearning recommendations now connect Latitude’s customers with the right products and retailers at the right time, helping them discover more products that meet their needs. “We’re not only inspired by the technology we get to use but by how that technology evolves and supports us,” says Latitude COO Andrew Walduck.