This video from AWS re:Invent 2023 explores how generative AI and Amazon Personalize can drive hyper-personalized customer experiences. Tia White, GM of AI and ML at AWS, discusses the importance of personalization for Gen Y and Gen Z consumers. She introduces new features of Amazon Personalize, including Personalized Search, Next Best Action, and generative AI capabilities. Liam Morrison demonstrates how these features can be integrated into applications, while Daryl Bowden from Fox shares how they've leveraged Amazon Personalize to improve user engagement across their platforms. The session highlights how combining machine learning recommendations with generative AI can create uniquely tailored experiences that boost customer engagement and revenue.