This video from AWS re:Invent 2023 explores how zero-ETL architectures are revolutionizing modern data pipelines on AWS. The presenters discuss the challenges of traditional ETL processes and demonstrate how AWS services like Amazon Aurora, Redshift, and Glue can simplify data integration without complex ETL jobs. They showcase real-world examples of zero-ETL implementations, including a soccer analytics demo, and explain how features like Aurora-Redshift integration and Redshift streaming ingestion enable near real-time data analysis. The session covers best practices for designing data platforms that eliminate data movement complexities while enabling unified analytics across diverse data sources. Aimed at AWS partners, the talk provides valuable insights into leveraging zero-ETL capabilities to build more efficient and scalable data architectures.