This video explores how generative AI is transforming software development, focusing on AWS's latest tools and features. Emil Lerch and Adnan Bilwani from AWS, along with Geetha Ramachandran from FINRA, discuss the impact of generative AI on developer productivity and software quality. They showcase AWS services like CodeWhisperer, Amazon Q, and PartyRock, demonstrating how these tools can streamline coding processes, improve code quality, and enhance the overall software development lifecycle. FINRA's journey in adopting generative AI for software engineering is presented as a case study, highlighting the practical applications and considerations for implementing these technologies in a regulated industry. The session emphasizes the importance of experimentation, establishing KPIs, and developing enablement plans for organizations looking to leverage generative AI in their software development processes.