This video from AWS re:Invent 2023 introduces AI-powered scaling and optimization for Amazon Redshift Serverless. Ashish Agarwal and Tim Kraska demonstrate how this new technology automatically adapts to varying workloads, providing up to 10x price-performance benefits. They showcase the system's ability to handle long-running queries, high-volume data ingestion, and automatic downscaling to optimize costs. The presenters use real-world scenarios and demos to illustrate how the AI-driven scaling eliminates manual effort and avoids performance issues. This innovative approach allows users to focus on their analytics rather than managing infrastructure, making it easier for developers, data scientists, and analysts to work with large-scale data warehousing.