In this AWS re:Invent 2023 session, AWS Observability team members Toshal, Helen, and Ania present an eight-step strategy for building effective observability practices. They emphasize the importance of focusing on what matters to customers and businesses, rather than just technical metrics. The speakers demonstrate how to use AWS tools like CloudWatch and X-Ray to create meaningful dashboards, set up alerts, and extract business insights from telemetry data. They also discuss the AWS Observability Maturity Model and provide practical advice on implementing and iterating an observability strategy. The presentation includes a demo of a pet adoption website to illustrate key concepts.