Modernize the contact center and unlock exceptional experiences
Personalized experiences are critical if you want to drive growth and stay ahead of your financial services competition. To deliver it requires a modern, cloud-based contact center that can enhance omnichannel interaction, improve operational efficiency, and support innovative, AI-driven services.
Customer satisfaction
According to Accenture, only 23% of consumers rate their main bank highly for the competency of personalized financial advice. [1]

Why AWS
Financial services institutions are applying generative AI to fight rising financial crime, deliver hyper-personalized customer experiences, and democratize access to data to drive employee productivity.
Build on a foundation you can trust
Choose flexible, secure solutions and models to support a responsive, streamlined and secure contact center that delivers everything your customers want.
Get exactly what your business needs
With leading generative AI foundation models, you can choose the specific capabilities you need for your contact center. Whether it’s hyper-personalized content generation, intelligent process automation, or advanced analytics, we provide the model options and integrations to do it.
Innovate and go to market fast
Use our on-demand computing resources to accelerate innovation and build a competitive edge. Generative AI lets you analyze insights from structured and unstructured customer data, then process and act on it fast with AI-enabled automations that reduce manual input, errors and bottlenecks.
Work with a proven partner
Trustly, Nomura, and NatWest Group are among the organizations working with AWS to transform their contact center operations with generative AI. Our secure, scalable cloud infrastructure and innovative services can create measurable improvements in experiences, productivity, and efficiency.
Keep your customers, data and business safe
With robust security and compliance certifications tailored to the stringent standards of financial services, AWS can help you confidently protect valuable data and prevent fraud.
Simplify financial crime investigations by automating data analysis with generative AI
Empower teams to use large language models securely with our generative AI services
Speak with an AWS expert
How AWS can help
Innovate quickly and responsibly with AWS generative AI services.
Offer exceptional omnichannel experiences
Give your agents time to focus on what matters
Simplify your operations and maximize performance
Security and privacy from day one
Easier to get started
Get the tools and services to proactively manage your cloud spending. Choose the right pricing models, services, and architectures to control contact center costs without compromising on performance.
50% lower five-year cost of operations
25% lower cost of infrastructure
47% more efficient IT infrastructure teams
Contact Center optimization in action

Principal Financial
Principal Financial was able to transcribe and summarize over 1 million service calls, to analyze sentiment patterns and equip teams with updated scripts that mapped to common queries.

Bank of Montreal
Bank of Montreal developed a generative AI solution to derive better insights into their customer reviews and sentiment across different service channels.
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Frequently Asked Questions
Open allGenerative AI services require inhouse developers, and can be costly and time consuming, we understand that Amazon Connect is also not an out of the box application, are we going to have to invest in hiring and building our Contact Center with Connect?
No, Connect provides the flexibility so customers who want to build, can do so, and customers who are looking for a single, seamless application, have the ability to deploy a Connect powered Contact Center with limited customizations. Furthermore, AI is at the core of Connect, and services like Amazon Q in Connect provide customers with the ability unlock the power of Bedrock to create a delight CX experience.