In this keynote from AWS Summit London 2023, Swami Sivasubramanian, VP of Databases, Analytics, and Machine Learning at AWS, explores how companies are leveraging AWS to drive innovation and transformation. He delves into the latest advancements in generative AI, highlighting Amazon Bedrock and its capabilities for building and scaling AI applications. The keynote also features customer stories from Compare the Market and Arup, showcasing how they're using AWS services to revolutionize their industries. Sivasubramanian emphasizes the importance of a comprehensive data strategy, including purpose-built databases, analytics services, and machine learning tools. He concludes by discussing the critical role of empowering organizations with the right knowledge and skills to foster a culture of innovation.