Businesses want to unleash the value of data to increase agility, drive innovation, and improve efficiency. While data is abundant and growing rapidly, just producing or storing a lot of it doesn’t automatically create value. Value is realised by creating a culture and operating model that use the data to invent on behalf of customers using actioned insights, analytics, and AI/ML. However, cultural challenges, outdated governance models, organisational silos, and legacy execution approaches stand in the way of realising this vision.