In this episode of Business Builders, Bryn Newell, CTO of Eightcap, discusses how the Australian-based derivatives and broking trading platform leverages AWS cloud technology to enhance customer experience and drive business growth. Newell explains how Eightcap's migration to AWS enabled them to support rapid customer growth, improve fraud detection, and increase customer retention rates. The company utilizes data lakes and analytics to gain valuable insights into customer behavior and trading patterns, allowing for more personalized services and improved risk management. Eightcap's success story showcases the power of cloud-based analytics in transforming financial services operations and customer engagement.