In this comprehensive session from AWS re:Invent 2023, Mark Trinquero, a senior technical instructor at AWS, provides an in-depth introduction to generative AI for decision-makers. The presentation covers key concepts, business use cases, technical foundations, and considerations for planning generative AI projects. Trinquero explores how generative AI is being applied across various industries, from improving customer experiences to boosting employee productivity. He also discusses AWS services like Amazon Bedrock and CodeWhisperer that enable organizations to leverage generative AI capabilities. The session concludes with strategies for building a generative AI-ready organization, emphasizing the importance of education, governance, and responsible AI practices.