OfferUp, a leading mobile marketplace, leverages Amazon Titan Multimodal Embeddings on Amazon Bedrock to enhance product discoverability. Principal Data Scientist Andres Velez explains how they combine sparse text descriptions with image data to generate rich, accurate embeddings for listings. This innovative approach improves search results, even for items with minimal text descriptions, benefiting both buyers and sellers by increasing visibility and reducing time-to-sale. The solution showcases the power of multimodal AI in enhancing e-commerce experiences and addressing the challenge of limited user-provided information.