In this fireside chat, Susanne Seitinger and Atul Deo discuss the transformative potential of generative AI and foundation models. They explore how AWS services like Amazon Bedrock, CodeWhisperer, and SageMaker are making it easier for developers to leverage these powerful technologies. Key topics include the evolution of AI models, customization capabilities, data security, and cost-effective scaling. The conversation highlights how generative AI is poised to revolutionize customer experiences and application development across industries.