This AWS re:Invent 2023 session explores how Amazon Bedrock accelerates generative AI application development. Mark Roy and Girish Arunagiri demonstrate Bedrock's capabilities, including model choice, knowledge bases, and agents. They showcase real-world use cases for question answering, document summarization, and entity extraction. Sanjay Nair from United Airlines shares how they're leveraging Bedrock for enterprise-scale generative AI implementation. The session highlights Bedrock's serverless experience, security features, and ability to customize models with private data. Live demos illustrate Bedrock's ease of use and integration with various foundation models.