In this video, AWS specialist Solutions architect Amir Ibrahim demonstrates how to launch EC2 Windows instances up to 65% faster on AWS. He explains the standard EC2 Windows launch process and shows how configuring custom Windows AMIs for faster launching significantly reduces instance launch time. Amir provides a step-by-step demonstration in the AWS console, comparing launch times between non-optimized and optimized AMIs. He also discusses the cost implications and benefits of this optimization technique. The video offers practical insights for AWS users looking to improve their EC2 Windows instance launch efficiency.