In this keynote from AWS Summit New York City 2023, Swami Sivasubramanian, VP of Databases, Analytics, and ML at AWS, explores the transformative potential of generative AI and machine learning. He introduces new AWS services and capabilities, including Amazon Bedrock for building generative AI applications, HealthScribe for automated clinical note generation, and enhancements to Amazon QuickSight for generative business intelligence. Swami is joined by executives from Salesforce and FOX, who share how they are leveraging AWS to drive innovation with data and AI. The keynote highlights AWS's comprehensive offerings for generative AI, from foundation models to purpose-built infrastructure, enabling customers to accelerate their AI journey and reimagine applications across industries.