Launchmetrics, a tech company serving the fashion, luxury, and beauty industry, showcases how they leverage AWS to process massive amounts of social media and online content daily. Their architecture ingests 8 million posts and 70 million comments per day, enriching this data using AI models on Amazon SageMaker. By utilizing services like Amazon Kinesis, SQS, Aurora, and OpenSearch, Launchmetrics provides critical brand performance insights to their clients. The company highlights how moving from on-premises to AWS improved their innovation capabilities and reduced management overhead, while using EC2 Spot instances helped cut operational costs by 75%.