In this insightful AWS re:Invent 2022 session, Gregor Hohpe, an enterprise strategist, explores the evolving role of architects in modern organizations. He emphasizes the importance of connecting the IT 'engine room' with the executive 'penthouse' through what he calls the 'architect elevator'. Hohpe discusses how architects can provide value by creating options, understanding trade-offs, and bridging the gap between technical capabilities and business strategies. He illustrates these concepts using engaging analogies, from financial options theory to building architecture. The talk covers the importance of abstraction, seeing multiple dimensions, and adapting to high levels of uncertainty in today's business environment. Hohpe also stresses the need for executives to understand technology decisions, as they increasingly shape business capabilities. This session offers valuable insights for both technical and business leaders on leveraging architecture to drive organizational success in the cloud era.