In this informative video, Mike Chambers, a developer advocate for Amazon Web Services, explains the concept of tokens in Amazon Bedrock, a service offering foundation models for generative AI. He demonstrates how tokens are used for pricing and how to monitor token usage through CloudWatch metrics and logs. The video covers tokenization, CloudWatch integration, and practical examples using the Bedrock console and Text playground. It provides valuable insights for developers looking to understand and optimize their use of Amazon Bedrock's on-demand pricing model.