In this video, Raj Pathak, a Principal Solutions Architect at AWS, introduces Guardrails for Amazon Bedrock, a powerful tool for implementing customized safeguards in generative AI applications. Raj explains the need for Guardrails, its key features, and demonstrates how to configure and test them using a fictional ophthalmology clinic scenario. The demo showcases how Guardrails can filter harmful content, block unwanted topics, mask sensitive information, and ensure responsible AI practices across multiple foundation models.